Friday 5 July 2013

Clinique Launches Even Better Concealer

 Clinique Launches Even Better Concealer
Clinique was one of the first cosmetic companies to deliver a solution for uneven skin tone.  Even Better Clinical Dark Spot Corrector was the first treatment serum that offered prescription strength effectiveness in visibly reducing dark spots, age spots and acne scarring.  The experts at the Clinique Laboratories also brought a powerful treatment technology to a foundation with Even Better Makeup SPF 15 to address and conceal discolouration immediately and over time.  Now, Clinique’s Even Better product line-up has gotten – well, even better.  Introducing Even Better Concealer designed to help camouflage dark spots and cover under eye circles.
In addition to addressing hyperpigmentation over time, women want to conceal facial discolouration - immediately.  The blend of pigments in Even Better Concealer quickly conceals imperfections.  Dark spots and discoloration are covered instantly to help skin look more even toned, under eye circles are hidden, and Vitamin C helps skin look radiant.
Even Better Concealer has a creamy texture allowing for smooth, buildable coverage that blends effortlessly onto the skin without being dry or cakey.  The longwearing formula is water, sweat and humidity resistant, and doesn’t smudge or streak leaving skin with a natural finish.
Even Better Concealer includes a special orange tone, designed for India. Says Scott Miselnicky, Vice President – Makeup Global Product Development for Clinique Laboratories, “Our curiosity has us travelling far and wide to find inspiration and better understand what our consumers need. The Orange Brightener shade of Even Better Concealer, designed especially for India, is one such product. We chose to develop this shade because its undertones help counteract and neutralize the gray under eye circles that are most prevalent with the Indian skin tone.”

Even Better Concealer can be applied under or over foundation, or used alone to conceal targeted dark spots, and also hide under eye circles.  To cover dark circles, choose a shade that’s slightly lighter than your natural skin tone.  Start with a small amount and apply with a finger or concealer brush and gently pat under the eye area, building coverage as needed.
Even Better Concealer is offered a variety of shades ranging from very fair to deep, plus an Orange Brightener specially designed to neutralize under eye darkness seen in Indian women.
Available across Clinique stores and counters in India for a retail price of INR. 1600/-
Allergy Tested.  100% Fragrance Free.  Ophthalmologist Tested.

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