Thursday, 4 July 2013

Estée Lauder Launches Double Wear Stay-in-Place SPF 10 Makeup & Powder

 Estée Lauder Launches Double Wear Stay in Place SPF 10 Makeup & PowderEstée Lauder Double Wear Stay-in-Place Makeup SPF 10 and Stay-in-Place Powder Makeup SPF 10
 The long wear makeup from Estée Lauder in NEW shades for every beautiful skintone.
 Estée Lauder’s philosophy is “Every Woman Can Be Beautiful” and this means that every woman, with any skintone, can achieve beautiful, flawless skin all day long.  Estée Lauder Double Wear Stay-in-Place Makeup SPF 10 and Stay-in-Place Powder Makeup SPF 10 have added new shades that will keep every skintone looking naturally flawless, while feeling comfortable morning, noon and night. When non-stop days call for non-stop wear, this oil-free, oil-controlling makeup has serious all-day staying power, even through heat and humidity.
Estée Lauder research has shown that women around the world are in search of a long-lasting foundation in their perfect shade to even skintone, smooth over imperfections and create a flawless look.  This insight also revealed that 94% of women are wearing the wrong foundation shade[1]. To meet this need, Estée Lauder has now expanded its breadth of shades in Double Wear Stay-in-Place Makeup SPF 10 and Stay-in-Place Powder Makeup SPF 10 to match every woman’s beautiful skintone. The extended palette also features a new Ivory Rose shade, developed exclusively for women of this region who prefer pink undertones and want to achieve a fair and radiant, sophisticated makeup look.  This new range of shades will allow her to change her makeup wardrobe no matter what the occasion for a naturally perfected effect.
Both products contain high-performance benefits that will keep women feeling confident, allowing each to highlight and accentuate her own unique beauty throughout even her most active of days.
Double Wear Stay-in-Place Makeup SPF 10
Double Wear Stay-in-Place Makeup SPF 10 is the same formula that’s made it Estée Lauder’s best-selling foundation, with NEW non-drying, oil-controlling benefits that won’t clog pores.  Other benefits include:
-       15 Hour Wear
-       Buildable Coverage
-       Lightweight Texture
-       Heat and humidity resistant[2]
-       Transfer-resistant
-       Non-acnegenic
-       Fragrance-free

Double Wear Stay-in-Place Powder Makeup SPF 10
 Estée Lauder Launches Double Wear Stay in Place SPF 10 Makeup & Powder
Double Wear Stay-in-Place Powder Makeup SPF 10 promises flexibility and great staying power for all-day wear. This portable compact’s versatile formula offers lighter coverage when applied with a brush or heavier coverage when applied with a sponge. Its long-lasting, comfortable formula gives a flawless, semi-matte finish and a smooth, even application.
Double Wear Stay-in-Place Makeup SPF 10 is now available across Estee Lauder stores in India for a retail price of INR 2,790/-
Double Wear Stay-in-Place Powder Makeup SPF 10  is now available across Estee Lauder stores in India for a retail price of INR 2,535/-

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